Equipment for the rider
Horse riding is an increasingly popular entertainment among Poles. Its phenomenon consists in harmonizing the movements and thoughts of the man with the horse – this is what makes it such a unique sport. In no other discipline is there such close contact and the required synergy between animal and human. Horses have returned to favor – in recent years, horse riding has experienced a real renaissance of popularity. Every now and then new horse riding schools are established, competitions are organized in huge halls and attract a lot of fans, both large brands place their advertisements at horse races. However, these are not the only ways to profit from the growing popularity of the discipline of equestrianism.The market of hobbyists and amateurs who like to spend their free time in the saddle is growing. This creates a high demand for accessories used in equestrianism, which was noticed by entrepreneurs who eagerly opened stores for riders. In an era of growing interest in equestrianism, this may turn out to be a golden business. Let’s check what assortment of such stores offers and what to do to achieve success in the industry.
Online store assortment
Stores for riders offer products for both horses and riders. Among the wide offer proposed by equestrian stores , professional clothing for riders deserves special attention . A properly dressed rider should have insulated leggings, breeches, a jacket and helmets or a toque. He should also have special footwear, spurs, riding gloves, T-shirts and chaps. The offer should also include accessories for horses such as rugs, saddles, pads, wraps, reins, bits, saddle pads and many other products. A good store should also offer tail and mane care items such as combs, brushes, and professional preparations.
Most online equestrian stores also sell stationary. This is a great convenience for everyone who is interested in buying. I can not only see, but also try on things intended for riders – it is a great convenience for customers. When opening such a store, it is worth thinking about closer cooperation with driving schools, offering special discounts for students of a given center. This will provide many additional customers who are just starting their adventure with the saddle. Over time, they can turn into loyal customers of our store.
Features of a good online store
First of all, it is worth paying attention to the scope of the offer and its comprehensiveness. A great convenience for every customer is the ability to buy all the necessary items at one go, which is why the rich offer is always a plus of the online store. The presence of recognizable brands also proves the reliability of the store and a professional approach to your inventory. Of course, gadgets are welcome, but the basic equipment of the rider and the horse is a priority in this case.
A very important element of every online store is its layout. The creators of e-business pay more and more attention to user experience, i.e. to experience the customer. To make them conducive to the purchase, be transparent and allow customers to intuitively browse all products. Smooth movement through the next tabs of the store helps to keep the customer’s attention for a longer time, strengthens his commitment, and thus increases the chances of making a purchase. A good equestrian shop should also have professionally organized search filters that greatly assist you in finding specific products. It is the same with categories. For example – a riding jacket should not be in the same department as saddle pads for a horse, because it introduces unnecessary confusion and prevents efficient navigation on the site.
Bet on advertising
In order to stand out in competitive markets, you need good or effective advertising. What media should we choose so that our message reaches potential customers? First of all, you should define your target group well. If the group of our clients consists mainly of micro, small and medium-sized enterprises, it is necessary to focus on local advertising. The owners of such companies most often want to contact an accounting office, hence they most often decide to cooperate with a company from the same city. Therefore, it is worth using press advertisements or appropriately targeted advertisements in social media. To this should be added other internet marketing tools such as SEM or SEO. The search for an accounting office usually begins with entering the appropriate phrase in the Google search engine.
A riders shop can be a great business idea. In Poland, the number of people interested in horse riding and equestrianism is growing year by year, more and more places are being created where young adepts and enthusiasts of mounts gather their first skills. This creates a high demand for equestrian accessories such as breeches and toes. A store with a wide assortment, good usability and properly promoted has a good chance of achieving success on the market.